Chandigarh, India
Rishab Singla
Senior WordPress & PHP Developer
Custom Plugins, WooCommerce & AI Integrations
I build custom WordPress sites, plugins, and themes from the ground up. PHP, WooCommerce, custom carts, REST API integrations. 8 years shipping complex backends and e-commerce solutions. Also AI integrations and Python automation when the project calls for it.
About.
8 years of custom WordPress and PHP development. Custom themes from scratch, custom plugin development, WooCommerce stores with thousands of SKUs, headless WordPress, REST API integrations, and performance work that brings slow sites back to life. E-commerce is where I solve the hardest problems — multi-currency carts, payment gateway integrations, custom checkout flows, inventory sync, and complex product catalogs. Long-running WooCommerce engagements where I own the whole storefront. On the AI side, I've built LLM integrations, Python automations, and voice AI dashboards for production SaaS products — SimpleTalk AI, ConvertBankStatement, custom GPT tooling. React and Next.js when the frontend calls for it. Full cycle: requirements → architecture → code → deploy → support.
Skills.
What they use daily.
Testimonials.
What clients say.
Verified client reviews from Upwork.
"Great member of a team. Very honest, great communicator, and provides great work. Highly recommend working with Rishab!"
Verified Client
Node.JS Developer — Google Chrome Extensions, Firebase, GitHub
August 2024
"Great freelancer — proactive, thinks outside the box, and responds quickly. I hired them for the second time and will definitely hire again for future projects. Thanks!!"
Repeat Client
LLM Setup for Content Creators on Google Colab
April 2025
"Great work by Rishab, delivered on time and exceeded expectations."
Verified Client
WordPress Theme Redesign Specialist
July 2024
All reviews above are from verified Upwork engagements.
See the full work history, ratings, and earnings on the live profile.
Recent work.
Selected case studies.
2023
SimpleTalk AI
Enterprise AI voice sales platform handling 147K+ calls across 12 languages, with multi-channel agents, white-label tenancy, and deep CRM integrations.
2023
ConvertBankStatement
A specialized PDF-to-Excel conversion platform powered by a custom Python OCR engine, supporting 250+ bank formats and 30+ currencies for accountants and finance teams worldwide.
2021
Monster Fairings
A global e-commerce platform with AI-powered visualization, managing 5000+ fairings and serving riders across seven countries.
2023
B2 Hookah
A premium hookah e-commerce storefront with a custom age-gate, brand-organized navigation across 35+ shisha brands, and an editorial blog hub.
2023
Shades of Gray Indigenous Pet Treats
A from-scratch Shopify replatform for an Indigenous-founded premium pet treats brand — single-protein storytelling, a custom B2B wholesale portal, and a Subscribe & Save engine, shipped in two months.
2023
Karen Lazar Design
A custom-built Shopify storefront for a fast-growing 14k gold-filled jewelry brand — designed from scratch, engineered for stack-based shopping, and tuned for international scale.
2023
Firmable
AI-driven B2B Sales Intelligence platform providing buying signals and sales insights
2023
Gisteo
SaaS platform for content management and web development
2023
Navjot Kaur PLLC
Brand and website for a New York attorney specializing in estate planning and immigration law for multicultural families.
2023
Allbirds
Shopify storefront for sustainable footwear and apparel.
Education.
Bachelor of Technology (BTech)
Computer Science
Giani Zail Singh Campus College of Engineering & Technology · 2013 – 2017
Diploma
Computer Science
Government Polytechnic College · 2010 – 2013
Experience.
Senior WordPress & PHP Developer
Prismatic Digital · 2025 – Present
Custom WordPress, WooCommerce, and PHP development for agency clients. Plugin and theme development, REST API integrations, headless WordPress builds, performance work, and AI-assisted automation.
Senior Freelance Developer
Freelancer · 2019 – 2025
Full-cycle WordPress, WooCommerce, and PHP work for clients in the US, UK, Australia, and Europe. Custom plugins, custom themes, payment gateway integrations, AI and LLM integrations, and Python automation. Direct clients and platform engagements across 6 years.
PHP & WordPress Developer
Web Ethics Solutions · 2017 – 2019
PHP and WordPress development for client projects in Mohali. Custom themes, plugin work, WooCommerce stores, and CMS customization.
Services.
What Rishab can build for you.
Each service links to live work in that category.
What are you looking for?
Please choose an option below